Ashirwad Group

About Us

Leading Towards


Lead Detergent is distinguished and trusted brand by Ashirwad Group.

Having more than 25 years of golden experience in Fabric care & household cleaning products. Ashirwad group was established in way back 1994 known as Sagar Soap. Today, lead is known and popular brand with amid experience & innovative large product range. It has a wide channel network in states like Rajasthan, Maharashtra, Madhypradesh, Haryana, Telangana, Karnataka across the country.

Lead is also expanding brand presence oversees also to Asian, African & European countries with the aim to serve quality products across the globe. We believe in Customer trust & commitment to quality. Our Constant R&D focuses is to delight our consumers by offering them the best products at competitive price.

Our Vision

We will develop innovative products at an affordable cost with the latest technology using the best human resources for the benefit of all the stakeholders as well as our end users. We also always focused on developing skin friendly products for better use.

Our Mission

We now aim to offer top quality products at affordable prices by directly dealing with the consumers and passing on the benefit of savings on marketing costs to the consumers. We are improving our product quality by improving our technical skills.

Our Glorious


Initially, Ashirwad Group began manufacturing and marketing of oil soap in 1994 as SAGAR soap brand name to cater targeted at local rural consumers.
After a successful response of our oil soap, we had added more two products in same our product family gradually detergent powder & detergent cake to satisfy our clients requirements.
After achieving rapid growth & success during seven successful years we had renamed our brand with LEAD detergent with the bright & refresh vision of the catering entire market with few more new additions of products in our product family like dishwash tub, dishwash bar, transperant soap & shining powder. We had also added multiple packaging forms for detergent powder.
After 2006, we have expanded our business within entire Gujarat with our wide range of products like detergent powder & fabric care products, meanwhile we got government registration confirmation of our LEAD detergent brand. From here on the company expanded its distributor database to entire Gujarat, Maharashtra Rajasthan & Madhya Pradesh territory also.
The company has become well equipped with most modern manufacturing facilities to achieve a desired production ratio to come out as a leading detergent brand in north Gujarat territory with adding a few more new products as well as various packaging identity.
As gradually innovation & daily improvement of every product quality & skin friendly, we have launched premium segments for detergent powder products, also focus on few more products.
Under demand and concerns of the consumer about hygienic toilet wash, we launch toiler cleaner with solid leading power. Our aim to give complete care for all types of toilet.
We are growing every day and every second to focus products individually and improve quality of products, we form three different companies under ashirwad group to enhance product shelf life and to bring more products easily in the market with the use of modern state-of-art technology.
Our research and development, personnel draws our attention to focus on Concentrated Gel for clothes as well as utensils. We crafted such suggestion and prepared premium quality liquid detergent for easy and quick wash, liquid for ultra cleans and shining kitchen utensils.
Our Philosophical

Core Values

Passion for

Honesty &

To Innovation




Why Lead

Choose Us