Ashirwad Group

About Us

Leading Towards


Lead Detergent is distinguished and trusted brand by Ashirwad Group.

Having more than 25 years of golden experience in Fabric care & household cleaning products. Ashirwad group was established in way back 1994 known as Sagar Soap. Today, lead is known and popular brand with amid experience & innovative large product range. It has a wide channel network in states like Rajasthan, Maharashtra, Madhypradesh, Haryana, Telangana, Karnataka across the country.

Lead is also expanding brand presence oversees also to Asian, African & European countries with the aim to serve quality products across the globe. We believe in Customer trust & commitment to quality. Our Constant R&D focuses is to delight our consumers by offering them the best products at competitive price.

Our Vision

We will develop innovative products at an affordable cost with the latest technology using the best human resources for the benefit of all the stakeholders as well as our end users. We also always focused on developing skin friendly products for better use.

Our Mission

We now aim to offer top quality products at affordable prices by directly dealing with the consumers and passing on the benefit of savings on marketing costs to the consumers. We are improving our product quality by improving our technical skills.

Our Glorious


Our Philosophical

Core Values

Passion for

Honesty &

To Innovation




Why Lead

Choose Us